Last week, I was at an anniversary celebration of a start-up organisation I have worked with. The dinner buffet was quite a spread. The choice from a variety of Western, Japanese, Indian, Thai, Indonesian and Singaporean fare was overwhelming. Most of us sampled different dishes, but somehow felt dissatisfied for not having tried them all. A few of us were happy sticking to just a few dishes. It reminded me of the idea of maximisers and satisficers, popularised by Barry Schwartz, professor of psychology at Swarthmore College.
Maximiser
If you are a maximiser, you like to maximise your experience from every decision. You tend to regard every decision as a problem to be solved – with the underlying belief that there’s only one solution that would give you the best outcome. You are always keen to explore all possibilities, research them well, and then decide. You don’t like to take the chance of making a sub-optimal decision. You would hate to have tried the dishes that didn’t maximise your lunch experience.
Unfortunately, this approach does not make us content and happy. Since arriving at the ideal outcome is key to our approach, we routinely like to compare with others’ outcomes. When we find that some others have gotten to a better outcome, we feel dissatisfied. For example, when our peers do better at work or friends’ children seem to achieve more or others whose plate looks more stimulating.
Imagine driving home through a busy road. As a maximiser, you would be constantly estimating which lane would move quicker and be willing to keep changing lanes to get home faster. Notwithstanding the road etiquette concerns, how do you feel when the vehicles in the other lane actually move faster?
Satisficer
The other dominant type is the satisficer. If you are a satisficer, you prefer peace and contentment over desperately arriving at the ideal solution. You are willing to work…